The study is given to the analysis of the latest growth trends and prospects for the Customer Communication Management (CCM) Managed Services market.
The section “Customer Communication Management (CCM) Managed Services Market” includes an examination of the situation in major sections of the Customer Communication Management (CCM) Managed Services market. The markets in European Union countries are examined in more detail, giving a timeline of financial results reported by major 3PL providers in 2017.
The overall CCM managed services market is mainly driven by the consistently growing inclination towards adopting managed IT services. Increasing need to keep customers engaged through communication over various channels has ensured substantial penetration of CCM solutions over the period. CCM managed services enable organizations to achieve this effectively while limiting human labor costs. In addition, strong adoption of cloud services, especially in small & medium enterprises (SMEs) of North America and Europe, has significantly expanded the consumer base for CCM managed services. Nevertheless, risk of data breach remains a major challenge for the CCM managed services market.
On the basis of product type, the CCM managed services market is led by IT & telecom segment accounting for more over 1/4th of the overall market revenue generated worldwide. Other prominent industry verticals for CCM managed services include BFSI, e-commerce & retail and government & utilities. Hospitality & travel segment is expected to register high growth in the market over the forecast period. Further, based on geography, the market is led by North America and is estimated to retain its dominant position in the market throughout the forecast period. The region is mainly backed by the U.S. generating more than 25% of the overall IT industry revenue worldwide. Asia Pacific is set to demonstrate the highest growth rate over the forecast period.
Some of the major players operating in the market include Oracle Corporation, Pitney Bowes, Inc., Adobe Systems, Inc., OpenText Corporation. Other prominent players profiled in the report include GMC Software AG, SmartComms SC Ltd., XMPie (Xerox Corporation), Ecrion, Inc., Zoho Corporation, Striata, Cincom Systems, Inc., Kofax, Inc., Newgen Software, Inc., Intense Technologies Ltd., Dell, Inc., ISIS Papyrus Europe AG, Fidelity National Information Services, Inc. and Doxee S.p.A. among others. The overall CCM managed services market is quite competitive in nature with majority of the players focusing on enhancing their service portfolio.
Managed services has gained momentum on account of factors such as flexibility, scalability, reduced overheads and seamless operation. Thus, major players in the market emphasize towards enhancing their service portfolio. One of the major strategies identified is partnership with other players in the market with an aim of delivering application specific CCM managed service. For instance, in July 2017 Pitney Bowes announced its partnership with NMPi, a digital marketing agency, to deliver superior solutions of digital marketing for online retailers.
“Customer Communication Management (CCM) Managed Services Market” is a new report by us that explains how companies’ acquisition expenditures, media spend, business strategies, marketing and sales strategies and practices, and business plan are set to change in 2017-2018. This paper gives you access to the category-level spending forecasts, business challenges, budgets, supplier selection criteria, the current size of the marketing and promotion budgets and investment opportunities for senior-level officials. The report also identifies the expected growth of buyers and suppliers, capital expenditure, staff hiring, M and A, and e-procurement. This report not only gives access to the views and strategies of business decision makers and rivals but also examines their actions circling business priorities. The report also provides access to information categorized by company type and sizes, region,
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Our Research’s elite panel of leading global senior level executives from enterprises such as such as medical devices, mining, packaging, power, oil, and gas, food and beverage, airports and pharmaceutical. The report covers key topics such as appropriation behaviors and strategies, the current size of the marketing and advertising budgets. Besides the report also recognizes the threats and possibilities, economic outlook trends, media channel spending outlooks, M and A expectations, marketing agency selection models, media budgets, business challenges and confidence among senior-level executives across various industries. Most secondary research papers are based on general industry drivers and do not understand the industry officials’ attitude and changing behaviors, creating a gap in showing the business opportunity of the industry. In an effort to bridge this gap, Our Research created this primary-research based report by selecting the opinions of various stakeholders in the value-chain of the industry
This report offers:
- Analysis of several products, and regions that would provide the clear understanding of the ongoing and future trends in the global Customer Communication Management (CCM) Managed Services market
- Assessment of market dynamics such as drivers, restraints, and opportunities prevalent in the market
- Quantitative assessment of the current market size and future estimations for the period from 2016 to 2026, along with CAGRs for the period from 2018 to 2026
- Company profiles that will highlight key information about the imperative players operating in the global Customer Communication Management (CCM) Managed Services devices market
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