The market for water purifiers in India is expected to expand at a CAGR of 14.5% between the forecast period 2017 – 2025.
The water purifiers market in India is highly consolidated. The top 4 manufacturers account for over 66% of the overall market revenue. The Indian market is characterized by the presence of good mix of international and domestic brands. India being a price sensitive economy, manufacturers are focusing on developing low-cost variants and improving their product reach. Thus, low cost water purifiers are making inroads in both urban and rural markets through either conventional distribution channels or through non-government organizations. The water purifier companies are required to raise the awareness by selling the concept of safe water drinking and focus on offering products and services that are affordable and 24*7 available. Some of the leading players identified in the global water purifiers market include Pentair Residential Filtration, LLC, Eureka Forbes, Kent RO Systems Ltd., Hi-Tech RO Systems, Panasonic Corporation, Godrej Industries Ltd., Ion Exchange, Amway, Koninklijke Philips N.V, Hindustan Unilever Ltd., Brita GmBH, Essel Nasaka, Whirlpool Corporation, Aquafresh, Tata Chemicals Ltd., and Livpure Private Ltd among others.
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Why was the report written?
This report is the result of an extensive survey drawn from Credence Research’s exclusive panel of leading global market industry executives; it provides data and analysis on buyer investment, acquisition, and developments within the global market research. It includes key topics such as global India Water Purifier buyer expenditure and procurement behaviors and strategies and recognizes the threats and possibilities within the industry, economic outlook trends, and business confidence within global industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, Credence Research created this primary research-based report by gathering the opinions of multiple stakeholders in the value chain of the global industry.
[The report is originally published on Credence Research Inc.]
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