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Lingerie Market expected to grow at the CAGR of 4.5% from 2018 to 2026

The purpose of the report is to illustrate the state of the market of Specialty Fats and Oils, to present actual information about the volumes of production, exports, imports, consumption and the state of the market, the changes that took place in 2017, and also, to build a forecast for the growth of the industry in the medium term until 2026.

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Market Insights

Lingerie is considered a necessity as well as a fashionable product for every woman across the globe. High-end brands such as Victoria’s Secret, Calvin Klein, Adore Me among others are gaining popularity owing to rising inclination of women towards the purchase of fashionable intimate wear. Globally, Victoria’s Secret captured 35% of the market share of women’s lingerie in 2017.

Growing focus of women towards different sporting activities is a major factor driving the demand for lingerie at present. For instance, rising number of women participation in Olympics is driving the demand for sports bras. Women prefer sports bra as they provide benefit during the time of exercise and different sporting activities. Adapting to such preferences in 2018, Reebok launched a technologically advanced sports bra that adapts and responds with body movement and provides considerable control and support.

The global lingerie market segmented into product type and distribution channel. By product type, the market segmented into bra, knickers and panties, loungewear, and shapewear among others. In 2017, the bra segment dominated the market with more than 40% market share in terms of value across the globe. The market further segmented into distribution channel such as online channel, hypermarkets, specialty stores and others. Online channel gained popularity in recent years and expected to witness the fastest growth during the forecast period. The marketing strategies adopted by the companies such as Adore Me includes aggressive research and development upon the trends towards online shopping. For instance, in 2018 the company adopted artificial intelligence technology to strengthen the company’s efforts towards marketing. Earlier in 2017, the company started Facebook chat as a medium to interact with the consumers regarding the presale and post-sale queries related to lingerie.

Based on geography, Europe led the lingerie market in 2017 in terms of value and volume. Consumers in Europe prefer functional lingerie to fashionable lingerie and are inclined towards online purchase of lingerie. Companies such as European Lingerie Group (ELG) adopts strategies such as expansion of product portfolio geography and sales channel. In 2017, ELG acquired Switzerland based company, Felina International in order to expand its product portfolio. Again, in 2018, ELG expanded its distribution channel by operating online, which has resulted the company to address a broader consumer base.

Product innovation, mergers and acquisitions are some of the key strategies adopted by the major manufacturers of lingerie in order to maintain long-term sustenance in the lingerie market. In 2017, Calvin Klein, a part of Philips Van Heusen acquired True & Co. , an e-commerce company in order to strengthen the company’s online sales and big data analytics associated with it. True & Co. focuses on displaying product features along with guidelines for better understanding regarding different sizes of the products. Preference towards online shopping and customer feedbacks resulted in new product launches of different companies. For instance, in 2017, Third Love, a startup of lingerie, launched skin toned bra and underwear products based on the customer demands towards such colors.

The players operating in the lingerie market are highly competitive and fragmented in nature. Some of the major players of lingerie market are Jockey International Inc., L Brands Inc., PVH Corporation, Wolf Lingerie, Groupe Chantelle Hanesbrands, Fruit Of the Loom, Amante among others.

Why was the report written?

This report is the result of an extensive survey drawn from Credence Research’s exclusive panel of leading global market industry executives; it provides data and analysis on buyer investment, acquisition, and developments within the global market research. It includes key topics such as global Specialty Fats and Oils buyer expenditure and procurement behaviors and strategies and recognizes the threats and possibilities within the industry, economic outlook trends, and business confidence within global industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, Credence Research created this primary research-based report by gathering the opinions of multiple stakeholders in the value chain of the global industry.

What is the current market landscape and what is changing?

Executives from the global industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition (M&A) activities in 2017.

The report on the market of Lingerie contains:

Analysis and forecast of Specialty Fats and Oils market dynamics;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, leading the development of the Specialty Fats and Oils market;

Assessment and forecast of Specialty Fats and Oils market development;

Financial and business profiles of the leading companies in the Specialty Fats and Oils industry.

Scope

– Up to date working Specialty Fats and Oils data by major regions in the world, the forecast of planned capacity additions by 2026

– The annual breakdown of capital expenditure spending on proposed Specialty Fats and Oils for the period 2018 to 2026

– Planned Specialty Fats and Oils additions and capital expenditure spending by key countries and companies across the world

– Planned capital expenditure spending on new Specialty Fats and Oils projects by region, key countries, and companies

– Details of major planned Specialty Fats and Oils projects in the world up to 2026

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