The purpose of the report is to illustrate the state of the market of Prenatal Vitamin Supplements, to present actual information about the volumes of production, exports, imports, consumption and the state of the market, the changes that took place in 2017, and also, to build a forecast for the growth of the industry in the medium term until 2026.
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Prenatal vitamins supplements are the mineral and vital amine supplements advised to be taken by women during pregnancy and postnatal lactation. Prenatal vitamin supplements are not intended to replace food, however it acts as addition for healthy food serving as a back-up for any nutritional gaps in the normal diet. A prenatal vitamin supplement can reduce the risk of birth defects, preterm birth and low birth weight baby, while helping the women to maintain own health during pregnancy. Prenatal vitamins are similar to other multivitamins, but contains different amounts of specific nutrients to better suit the needs of an expecting mother. The global prenatal vitamin supplements has been segmented product type such as folic acid, iron supplements, calcium supplements, essentials fatty acids and others. Folic acid held the largest market in the prenatal vitamin supplements market. Folic is advised in the early stages of the pregnancy and sometimes before conceiving. Folic acid is necessary to cover important fetal development requirements during the first weeks of early pregnancy. According to market experts, essential fatty acids would grow at a highest growth during the forecast period due to growing trend of supplement intake in working women and product innovation by key market players would drive the prenatal vitamin supplements market.
Prenatal vitamin supplements are gaining acceptance in the market due to aggressive promotion and enhanced sales channel to increase the accessibility to the consumers. The prenatal vitamin supplements market on the basis of sales channel are segmented into supermarket, drug stores and online stores. Online stores held the largest market in the prenatal vitamin supplements market due to availability of wide variety of products as compared to supermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity online stores. The growth in the number of supermarkets and hypermarkets in developing countries, the nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses would help supermarket/hypermarket segment grow at the steady rate during the forecast period.
In the base year 2016, North America dominated the global prenatal vitamin supplements market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in the domination of prenatal vitamin supplements market. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Moreover, high level of sedentary lifestyle in the women of western countries are leading to the growth of prenatal vitamin supplements market. Asia-Pacific is anticipated to show a humongous growth of prenatal vitamin supplements market owning to factors such as increasing awareness among upper-middle-income segment, large pool of target population in the region, existing populous countries and continuous economic development would contribute the market growth in Asia Pacific.
Market Competition Assessment:
The prenatal vitamin supplements market currently possesses numerous companies having their products marketed. However, most of the companies are located in the North America and others developed regions. The companies have untapped opportunities in the developing regions of Asia Pacific and Latin America. Companies are coming up with various products in the developed nations due to high acceptance and accessibilities of these products. The companies include Biotics Research Corp., Church & Dwight Co. Inc., Country Life, Garden of Life, Rainbow Light, Metagentics, Thorne Research and Others.
Why was the report written?
This report is the result of an extensive survey drawn from Credence Research’s exclusive panel of leading global market industry executives; it provides data and analysis on buyer investment, acquisition, and developments within the global market research. It includes key topics such as global Prenatal Vitamin Supplements buyer expenditure and procurement behaviors and strategies and recognizes the threats and possibilities within the industry, economic outlook trends, and business confidence within global industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, Credence Research created this primary research-based report by gathering the opinions of multiple stakeholders in the value chain of the global industry.
What is the current market landscape and what is changing?
Executives from the global industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition (M&A) activities in 2017.
The report on the market of Prenatal Vitamin Supplements contains:
Analysis and forecast of Prenatal Vitamin Supplements market dynamics;
Analysis of domestic production, market shares of the main market players;
Analysis of exports and imports;
Analysis of factors, leading the development of the Prenatal Vitamin Supplements market;
Assessment and forecast of Prenatal Vitamin Supplements market development;
Financial and business profiles of the leading companies in the Prenatal Vitamin Supplements industry.
– Up to date working Prenatal Vitamin Supplements data by major regions in the world, the forecast of planned capacity additions by 2026
– The annual breakdown of capital expenditure spending on proposed Prenatal Vitamin Supplements for the period 2018 to 2026
– Planned Prenatal Vitamin Supplements additions and capital expenditure spending by key countries and companies across the world
– Planned capital expenditure spending on new Prenatal Vitamin Supplements projects by region, key countries, and companies
– Details of major planned Prenatal Vitamin Supplements projects in the world up to 2026
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