The study is given to the analysis of the latest growth trends and prospects for the Prenatal Vitamin Supplements market.
The section “Prenatal Vitamin Supplements Market” includes an examination of the situation in major sections of the Prenatal Vitamin Supplements market. The markets in European Union countries are examined in more detail, giving a timeline of financial results reported by major 3PL providers in 2017.
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Prenatal vitamins supplements are the mineral and vital amine supplements advised to be taken by women during pregnancy and postnatal lactation. Prenatal vitamin supplements are not intended to replace food, however it acts as addition for healthy food serving as a back-up for any nutritional gaps in the normal diet. A prenatal vitamin supplement can reduce the risk of birth defects, preterm birth and low birth weight baby, while helping the women to maintain own health during pregnancy. Prenatal vitamins are similar to other multivitamins, but contains different amounts of specific nutrients to better suit the needs of an expecting mother. The global prenatal vitamin supplements has been segmented product type such as folic acid, iron supplements, calcium supplements, essentials fatty acids and others. Folic acid held the largest market in the prenatal vitamin supplements market. Folic is advised in the early stages of the pregnancy and sometimes before conceiving. Folic acid is necessary to cover important fetal development requirements during the first weeks of early pregnancy. According to market experts, essential fatty acids would grow at a highest growth during the forecast period due to growing trend of supplement intake in working women and product innovation by key market players would drive the prenatal vitamin supplements market.
Prenatal vitamin supplements are gaining acceptance in the market due to aggressive promotion and enhanced sales channel to increase the accessibility to the consumers. The prenatal vitamin supplements market on the basis of sales channel are segmented into supermarket, drug stores and online stores. Online stores held the largest market in the prenatal vitamin supplements market due to availability of wide variety of products as compared to supermarkets and drug stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity online stores. The growth in the number of supermarkets and hypermarkets in developing countries, the nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses would help supermarket/hypermarket segment grow at the steady rate during the forecast period.
In the base year 2016, North America dominated the global prenatal vitamin supplements market due to the higher penetration of dietary supplements, increasing number of self-directed consumers, and easy availability of quality products. Europe followed North America in the domination of prenatal vitamin supplements market. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe. Moreover, high level of sedentary lifestyle in the women of western countries are leading to the growth of prenatal vitamin supplements market. Asia-Pacific is anticipated to show a humongous growth of prenatal vitamin supplements market owning to factors such as increasing awareness among upper-middle-income segment, large pool of target population in the region, existing populous countries and continuous economic development would contribute the market growth in Asia Pacific.
Market Competition Assessment:
The prenatal vitamin supplements market currently possesses numerous companies having their products marketed. However, most of the companies are located in the North America and others developed regions. The companies have untapped opportunities in the developing regions of Asia Pacific and Latin America. Companies are coming up with various products in the developed nations due to high acceptance and accessibilities of these products. The companies include Biotics Research Corp., Church & Dwight Co. Inc., Country Life, Garden of Life, Rainbow Light, Metagentics, Thorne Research and Others.
7.1 Biotics Research Corporation
7.2 Church & Dwight Co Inc.
7.3 Country Life
7.4 Garden of Life
7.5 Rainbow Light
7.11 Thorne Research
7.12 New Chapter
7.13 Nordic Naturals
“Prenatal Vitamin Supplements Market” is a new report by us that explains how companies’ acquisition expenditures, media spend, business strategies, marketing and sales strategies and practices, and business plan are set to change in 2017-2018. This paper gives you access to the category-level spending forecasts, business challenges, budgets, supplier selection criteria, the current size of the marketing and promotion budgets and investment opportunities for senior-level officials. The report also identifies the expected growth of buyers and suppliers, capital expenditure, staff hiring, M and A, and e-procurement. This report not only gives access to the views and strategies of business decision makers and rivals but also examines their actions circling business priorities. The report also provides access to information categorized by company type and sizes, region,
Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Our Research’s elite panel of leading global senior level executives from enterprises such as such as medical devices, mining, packaging, power, oil, and gas, food and beverage, airports and pharmaceutical. The report covers key topics such as appropriation behaviors and strategies, the current size of the marketing and advertising budgets. Besides the report also recognizes the threats and possibilities, economic outlook trends, media channel spending outlooks, M and A expectations, marketing agency selection models, media budgets, business challenges and confidence among senior-level executives across various industries. Most secondary research papers are based on general industry drivers and do not understand the industry officials’ attitude and changing behaviors, creating a gap in showing the business opportunity of the industry. In an effort to bridge this gap, Our Research created this primary-research based report by selecting the opinions of various stakeholders in the value-chain of the industry
This report offers:
- Analysis of several products, and regions that would provide the clear understanding of the ongoing and future trends in the global Prenatal Vitamin Supplements market
- Assessment of market dynamics such as drivers, restraints, and opportunities prevalent in the market
- Quantitative assessment of the current market size and future estimations for the period from 2016 to 2026, along with CAGRs for the period from 2018 to 2026
- Company profiles that will highlight key information about the imperative players operating in the global Prenatal Vitamin Supplements devices market
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