According to a new market report published by Credence Research, Inc., “Mobile Virtual Network Operator (MVNO) Market (By Subscriber (Consumer and Enterprise), By Type (Business MVNO, Cellular M2M MVNO, Discount MVNO, Lifestyle/Entertainment MVNO, Retail MVNO, Migrant MVNO, Telecom MVNO, and Others), By Operational Model (Service Operator MVNO, Reseller MVNO, and Full MVNO)) – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2016 – 2023”, the MVNO market is expected to exceed US$ 75.5 Bn by 2023, witnessing a growth of 7.1% CAGR during the forecast period 2016-2023.
Browse the full Mobile Virtual Network Operator (MVNO) Market (By Subscriber (Consumer and Enterprise), By Type (Business MVNO, Cellular M2M MVNO, Discount MVNO, Lifestyle/Entertainment MVNO, Retail MVNO, Migrant MVNO, Telecom MVNO, and Others), By Operational Model (Service Operator MVNO, Reseller MVNO, and Full MVNO)) – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2016 – 2023 report at http://www.credenceresearch.com/report/mobile-virtual-network-operator-mvno-market
Mobile Virtual Network Operators (MVNO) are wireless communication service providers who do not have network infrastructure of their own, but offer wireless communication services through an agreement/contract with other mobile network operators. Thus, MVNOs gain bulk access to communication services at wholesale rates and set retail price of their offerings independently. Similar to mobile network operators, MVNOs may have their own customer service centers, billing systems, and even subscriber identity module (SIM) card under their own brand name. The issues related with technical complexities (network and IT integration between the MVNO and operator) and cost (both capital expenditure and operating expenditure) are some of the factors inhibiting the market growth. However, the impact of these challenges is expected to subdue over the forecast period since such issues are now majorly addressed by MVNAs (Mobile Virtual Network Aggregators) and MVNEs (Mobile Virtual Network Enablers), who act as facilitators between MVNOs and mobile network operators.
Some of the critical factors that hold key to succeed in the global Mobile Virtual Network Operator (MVNO) market include
- Robust Sales and Distribution Network
It enables MVNOs to react quickly to the ever-changing demands and meet customer requirements effectively. The bigger the sales and distribution network, easier it becomes for customers to avail MVNO service.
- Unique Value Proposition
Unlike traditional network operators who purely focus on mass markets, MVNOs should strive to understand distinct requirements of different end-use segments and develop unique service offerings accordingly. MVNOs should target one of the niche end-use segments and provide competitive and distinct plans with the operator.
- Strategic Partnerships Across the Value Chain
Another key success factor for MVNOs is to build strong partnership with an operator, thereby ensuring a balanced revenue-sharing model to support their business and operating model.
- Customer Base
An existing customer base is crucial to MVNO success. In the recent past, many successful MVNOs have been successful in penetrating the telecom market by using the existing customer bases of their allies.