Credence Research states the interest of a new study on Over-the-top (OTT) Market. The Over-the-top (OTT) Market is expected to Exhibit Rapid Growth during the Forecast Period. The research report, named “Over-the-top (OTT) Market- Growth, Future Prospects, and Competitive Analysis, 2018- 2026,” estimates the historical performance and the current standing of this market, emphasizing especially on the dynamics of the need and supply of Over-the-top (OTT).
The study research also considers many sections of the global Over-the-top (OTT) Market completely on the basis of the product type and application, considering their current as well as historical performance across the globe. Moreover, the report also shows the growth trajectory of each of the sections, global as well as in each of the regional segments, representing a descriptive analysis of the overall industry.
The global over-the-top (OTT) market is segmented, based on platforms, into following categories
- Mobile Devices & Desktops
- Laptops & Desktops
- Smart Television & Set-top Boxes
- Gaming Consoles
The overall OTT market is dominated by the mobile devices & desktops segment contributing to more than fifty percent of the total revenue generated worldwide. The segment growth is majorly governed by the high penetration of mobile devices such as smartphones, laptops and tablets across the world. With the further advancement in mobile devices, the segment is estimated to retain its dominant position in the market throughout the forecast period.
Smart television and set-top boxes segment is projected to witness significant growth in the coming years. Similarly, gaming consoles segment too is estimated to register strong growth in the market during the forecast period. The growth of these segments is majorly attributed to increasing penetration of smart television and gaming consoles worldwide.
Over-the-top (OTT) refers to delivery of audio, video or any other media content over the internet. Unlike traditional distribution of television service, OTT eliminates the need for additional distribution or control of the content. The most significant USP of OTT content lies in the freedom of consumers to access any content based on their convenience. Over the period of time, OTT content has exponentially transformed various traditional services such as telephonic calls (through Skype), messaging (WhatsApp, Facebook Messenger) and video (Netflix, YouTube etc.).
Rising penetration of internet services is the prominent factor fueling the OTT market growth. Number of internet users across the globe have soared from mere 16% (of the global population) in 2005 to more than 40% in 2015. This has greatly transformed the audio and video content services being delivered over the internet. People are now increasingly shifting towards OTT content (as supplement) to the traditional television services. This has led to high demand for OTT content especially audio and video since the past few years. With the further rising number of internet users coupled with smart mobile devices, the OTT market is estimated to register robust growth during the forecast period. Nevertheless, poor network infrastructure, specifically in the developing nations, is major concern for the market growth.
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The study paper also speaks about the present as well as upcoming ventures in the global Over-the-top (OTT) Market at length, making this knowledge of special value for businesses, consultants, and stakeholders functional in this market.
Further, the report analyzes the competitive aspect of this market by reviewing the profiles of the key market participants in a bid to determine the current hierarchy.
The main purpose of this research study is to help the associates operating in the worldwide industry for Over-the-top (OTT) Market in planning active artifices and enhancing their decision-making techniques to gain a competitive edge over their challengers.
The report added new project SWOT analysis, investment feasibility analysis, and investment return analysis.
12.1 Apple, Inc.
12.1.1 Apple, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.2.1 Netflix: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.3 Microsoft Corporation
12.3.1 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.4 Google, Inc.
12.4.1 Google, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.5 Facebook, Inc.
12.5.1 Facebook, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, SCOT Analysis, Recent Developments)
12.6 Tencent Holdings Ltd.
- The research gives an in-depth analysis of the global Over-the-top (OTT) Market, with running trends and future views, to elucidate the imminent investment pockets.
- The quantitative study from 2018 to 2026 is demanded to enable the stakeholders to capitalize on prevailing market possibilities.
- The report provides real historical figures for 2014 and year-on-year predictions from 2018 to 2026, considering 2018/2018 as a base.
- Overall analysis of all geographical regions is presented to determine the general opportunities.
Over-the-top (OTT) Market key segments
- By type
- By technology
- By end-user
- By region
O North America
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